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CANADIAN BUSINESS VISIBILITY

Help the right people
find your business.

A focused starting point for Canadian owners: truthful listings, consistent contact details and clear separation between basic profiles and paid upgrades.

CHECK YOUR BUSINESS TYPE FIRST

A physical address is not a shortcut.

Some local platforms require in-person customer contact. Google Business Profile excludes online-only businesses, and Bing Places describes location or customer-visit service-area requirements. Do not list a rented mailbox as a shop or invent a service area to qualify.

For an online-only software company, a product directory, useful technical publication or relevant interview may be a better fit. Apple’s business account supports online businesses, but available features depend on eligibility; a brand account does not establish a physical Maps listing.

EIGHT STARTING POINTS

Read the provider’s rules first.

Free profile access is not a promise of a backlink, search placement or approval. Entry guidance reviewed 18 October 2026.

Which should you investigate first?

For an eligible storefront or service-area business, investigate major map and local-business platforms before niche directories. For a Canadian online-only business, review platforms that actually accept that business model. A smaller, relevant audience may be more useful than an unrelated global directory.

Check for existing profiles before creating duplicates. Separate the free listing from advertising, enhanced profiles, paid verification and bulk-management offers. Any price shown by a provider may use a currency other than CAD; check currency, tax, renewal and cancellation terms before accepting a paid option.

Keep business information consistent

Use the same name, website, phone and permitted address details across profiles. Correct outdated details after a move or rebrand. If a platform does not allow your category or business model, choose another source rather than changing the facts to fit.

Official guidance and scope

Each card links to the provider guidance used for its entry notes. These are editorial research notes, not completed submissions or tested backlinks. Google, Apple and Microsoft are independent providers; Maple Orbit is not affiliated with them.

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