Understand clicks, impressions, CTR and position
Four metrics describe different parts of your search visibility. Read them together before deciding what to change.
Read the guide →LEARN WITH YOUR OWN DATA
Make the next SEO decision a little clearer.
Short, practical guides for understanding search reports and asking better follow-up questions. Start with the basics, then work through one page at a time.
START HERE
A small library you can put to work.
These are reading guides and conversation workflows, not extra automated reports.
Find useful keywords in your own search data
Search queries reveal language associated with your website’s visibility. Use them to guide a page review, not to invent market demand.
Read the guide →Run a useful weekly search review
Build a repeatable review that ends with a small decision, not a large list of speculative fixes.
Read the guide →Investigate pages gaining or losing search traffic
Compare like with like, follow the page’s searches, and avoid turning missing rows into invented losses.
Read the guide →Read country and device breakdowns correctly
Understand where your website appears and how reported performance differs across devices.
Read the guide →Use question-shaped searches to improve a page
Find questions in returned search queries, then decide where an answer would genuinely help.
Read the guide →Why rows, totals and recent dates can differ
A report with fewer rows is not automatically broken. Check the scope before drawing a conclusion.
Read the guide →READY FOR YOUR FIRST REPORT?
Begin with the connection guide.
Confirm your property and dates before analysing the detail.